One of the most important targets of social media campaigns is to lead a brand’s account’s followers to commit engagement. Engagement in digital marketing consists of actions such as customers liking or sharing the posts, or leaving comments under them. The most known...
Valentine’s Day is a rare opportunity for companies to let them reach their digital marketing KPIs. People tend to spend quite a bit of money for this day, which makes it perfect for launching campaigns to urge the customers to purchase and to increase sales. A...
Transactional emails are emails automatically sent to the subscribers, triggered by certain actions. Order notifications, confirmation emails and general notifications are all examples of transactional emails. Transactional emails’ purpose is to notify the users about...
Email marketing’s unattainable power and popularity in the digital marketing area are increasing day by day. Experts claim this popularity is not going to waver any time soon. And of course, there are always certain trends rising in email marketing just like they do...
Newsletters were once seen as old-fashioned and redundant but for the last couple of years, they have been hotter than ever and used as one of the most effective tools of digital marketing. Customers nowadays like to know about the brands’ inner worlds, to witness the...
Email marketing has always been one of the strongest tools in the digital marketing arena and one of the advantages of it is the fact that being perfect for both large and small of medium-sized companies. Emails are the most stable and trustworthy solution for...
