5 Things to Know About Transactional Emails and Where to Use The

26/01/2022 | E-mail Marketing

Transactional emails are emails automatically sent to the subscribers, triggered by certain actions. Order notifications, confirmation emails and general notifications are all examples of transactional emails. Transactional emails’ purpose is to notify the users about their transactions and they are delivered automatically. According to customers, transactional emails play an important role in increasing the brand’s reliability. They inform the recipients after their transaction and clear the ambiguity completely.

Let’s say one of your customers has just made an order. The order confirmation email you sent after the order is going to inform them which yields a better customer experience. If you want to know more about transactional emails keep on reading our blog post.


What is A Transactional Email?

Transactional emails are automatically sent messages for companies to provide services to their customers more easily and to keep up with customer demands. Transactional emails are sent upon certain actions users engage in on the web site, web applications or mobile applications and contain personalized information about the said user and the action. The most common transactional emails are password reset and account confirmation emails.


What Are The Types of Transactional Emails?

While there are several types of transactional emails depending on their recipients, the most used ones are notification and confirmation emails. Even the “Welcome” message sent to the users after the registration process is a transactional email. The other transactional emails can be listed as follows:

  • Password renewal
  • Bills and receipts
  • Reminder notifications
  • Shipping notification
  • Transaction confirmation
  • Greeting emails
  • Cart reminder
  • Order update


Why Should You Use Transactional Emails?


Transactional emails are one of the greatest ways to improve the customer experience on your website and mobile application. A flawless customer experience starts with effective communication with the customers. With this, you can influence your customers to purchase from you and with the feedback you receive after the purchase you can improve the customer experience. In addition to that, you can increase your sales and push them to buy complementary products.

Transactional emails have a high open rate which makes them ideal for gaining customer participation and to remind products. They also carry the logo and other specific items of your brand. These can easily attract the attention of your customers and strengthen your brand identity. 


What Are the Differences Between Bulk Mails and Transactional Emails?

The main purpose of transactional emails is to notify customers about the actions they have just processed. A transactional email carries the information about the process the customer started or completed and is sent to one person only. Bulk mails on the other hand, are used for promoting a product, service or a brand to a number of people. They can be weekly newsletters, new product updates or promotion messages. Transactional emails generally don’t need customer permission to be delivered but bulk emails do.


How to Turn Subscribers on Email Lists into Customers?


How to Send Transactional Emails

One way to send transactional emails is to use email API. Using email API helps you to reach the transactional email service directly from your website, seb application or mobile application. Most of the companies connect their website to an email service to send transactional emails. This also can be done with an email API integration that allows you to control how to interact with the customers through an application or a website.


Things to Consider While Sending Transactional Emails

  • Make sure the transactional emails are sent to the users a few seconds after they complete their triggering action.
  • Add the contact information of your company on the email template and make sure it is visible. This will make your subscribers contact you more easily.
  • Write a subject line to inform your members clearly about the content of your email and make it pop among the other mails in the inbox.
  • Keep it clear, short and on point. Try to use templates with designs on the simpler side.
  • Don’t confuse transactional emails with the bulk mail. You can send emails to your members as KVKK and GDPR dictate to notify them after the transaction but not promotional bulk emails.

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