Growing your 2024 email list is important to increase the effectiveness of your email marketing strategy and reach potential customers. Analyze Your Email Metrics Develop new strategies in email marketing by analyzing your email metrics. Open rates indicate the...

There are many ways to increase open and click-through rates, which are among the most commonly used metrics for measuring the effectiveness of email marketing campaigns. Comply with CAN SPAM Rules Get clear and explicit consent from your subscribers before sending...

Click to Open Rate (CTOR) is an important metric for email marketing or digital marketing campaigns. CTOR is obtained by calculating the open rate, which is the number of people who opened an email, and the click-through rate, which is the number of people who clicked...

Gamification, a strategy in email marketing, involves gamifying campaigns to make them more attention-grabbing and increase sales through more incentivized practices. Engaging campaign content, interactive elements such as contests or sweepstakes, and offering rewards...

The use of visuals in emails enables us to achieve effective results in email marketing. Images play a significant role in attracting attention and engaging recipients. Visual aesthetics contribute to brand identity and promotion, leading to more impactful outcomes....

We can describe emails that can upload and send different file types such as images, photos, music, and videos as digital letters. Just as there are different types of letters, there are also personal and corporate types of emails. It has become one of the most...

According to a study, a staggering 293.6 billion emails were sent and received daily worldwide in 2019. This figure increased to 347.3 billion in 2023. It's estimated that a corporate employee receives and sends approximately 121 emails per day. All these statistics...

Mother's Day is an important day for brands to strategize their marketing efforts. It holds immense potential for digital marketing as it's a day where everyone wants to make their mothers feel special with gifts. Mother's love is a significant emotion in every...

Email marketing is a cornerstone of digital marketing strategies, and one of the key elements in creating an effective email marketing campaign is the subject line. The success of an email campaign often hinges on whether the subject line is effective or not. Why?...

Email marketing has become a crucial part of digital marketing strategies, and the Email Open Rate is a critical metric used to assess the effectiveness of this strategy. The Email Open Rate is utilized to understand how effective an email campaign is by expressing...

As important as acquiring new customers is for any business, another critical strategy is retaining customers. Customer retention holds a crucial significance for the long-term success of a business, and the value provided by loyal customers can often surpass that of...

When creating your 2024 marketing calendar, it is essential to plan email marketing campaigns by targeting specific special days. Emails have always been one of the most powerful tools in digital marketing. Another advantage is that, unlike the size of the company, it...

Identifying your target audience and sending emails accordingly can make your Valentine's Day more productive. Your target audience is a group of people or a specific set of products that address an unmet need, and you are certain this group exists. Generally, the...

Smishing is a phishing technique that utilizes mobile phones as a platform for attacks. The attacker gathers personal information, including social security or credit card numbers, to carry out the attack. Smishing is conducted through text messages or SMS, and the...