How to Determine the Optimal Email Frequency?

How to Determine the Optimal Email Frequency?

The optimal email frequency impacts your campaign in various ways. You can consider it as the master plan of your email campaign. First and foremost, it will influence the open rate and generate interest. It is also important for observing click-through and...
Tips for Maintaining Email Quality

Tips for Maintaining Email Quality

Email is one of the most critical engagement tools that can either enhance or harm a brand’s value. It has the potential to drive success in your campaigns but can also lead to negative feedback if not handled correctly. Therefore, it’s essential to take...
Why Is Sending Post-Sale Emails Important?

Why Is Sending Post-Sale Emails Important?

When you establish the initial contact with your target audience or potential customers, you kickstart the customer conversion process. But what about afterward? After you’ve informed customers about your campaigns, products, or services, you should not neglect...