It is Black Friday that marks the beginning of the holiday madness. Despite that shopping frenzy, small businesses have an amazing opportunity to increase holiday sales. Compared to 2020, Black Friday spending in 2021 was up over 14 percent, hitting $886.7 billion!...
Thank-you notes used to be seen as an elegant jest adored by everyone before the world had a digital transformation. A thank-you note could be written for nearly anything: a lovely dinner invitation, a surprise gift, or a business transformation. Luckily for those of...
Emojis are no longer just for fun. It also strengthens communication in the virtual environment and allows individuals or brands to express themselves better. You can often see emojis in email marketing lately. Including emojis is the easiest way to stand out from...
A font is a set of characters, letters, numbers, punctuation marks, and other symbols. Fonts are shaped by their size, weight, and style. If the text font is brochures, articles on the web, emails, etc., it is one of the most important elements for all marketing...
The email click-through rate is the percentage of receivers who actively click on the links in your email after reading it. It is perhaps one of the most crucial email metrics to monitor. The TCTR (total click-through rate) and UCTR (unique click-through rate) are the...
You receive a lot of visitors. You gather lead information through landing pages, social media surveys, competitions, and gated content. Your leads are correctly categorized based on how they use your website and mobile app. You are aware that your dynamic contact...
