What is a Campaign Pre-header?

What is a Campaign Pre-header?

One of the parts that everyone who does e-mail marketing frequently encounter is the campaign preview text, the pre-header part with its international name. The pre-header is a kind of subtitle under the subject of the e-mail you send, and it is the most effective...
What are Hard Bounce and Soft Bounce?

What are Hard Bounce and Soft Bounce?

In the process of sending an e-mail, Bounce is the status when the e-mail server of a business or Internet service provider does not accept the e-mail sent to a specific e-mail address. Bounce status is divided into two as hard bounce and soft bounce.Soft bounce is a...