E-mail marketing, which enables you to directly reach your target audience, is an effective method that increases the efficiency of your marketing activities. One of the most fundamental ways to achieve success in e-mail marketing is to increase the number of your enlisted subscribers properly. The more subscribers you have, who are interested in your brand, products and services; the more efficiency you will get from your marketing activities.
We have compiled the basic rules of increasing the number of your subscribers in your e-mail marketing activities. Let’s examine together.
Show Your Subscribers That You Add Value
In the digital world, where access to information is getting easier day by day, brands that offer quality and value-adding content to their readers take a step forward. Internet users prefer to register to the subscriber lists of brands that feed them with informative content. This is why, it is very important to convince your prospective subscribers that you will provide quality content.
In addition, for your prospective subscribers who are afraid of receiving spam e-mails when they share their information with companies, you can add the content, opportunities and campaigns you will present to the subscription forms to further inform the subscribers and eliminate the questions they might have.
Make It Easy For Subscribers to Register
In order to increase the number of your e-mail subscribers, it is a very important factor to provide your users with an easy experience. In this era, where we all have limited time, it is possible to create a simple e-mail form by keeping the number of information you want from the subscriber to a minimum to demonstrate a time-saving approach.
For example, by requesting users only for their e-mail addresses and keeping the mandatory fields in the form to a minimum, you can ensure that they complete their transactions in a short time and increase the number of your subscribers.
Do Not Forget to Offer Special Deals to Your Subscribers
Another way to increase your email subscriber rates is to show your subscribers that you are offering them a special treatment. If you provide information about campaigns, offers, promotions and discounts; which are special to your subscribers, you increase the possibility of your prospective subscribers to become real subscribers. Your prospective subscribers will be positive that you will offer them special discounts and deals if they subscribe which will please them. Make sure you try this method to increase your subscribers.
Attract Attention, Get Your E-mails Shared
One of the golden rules of capturing the attention of your target audience is to create e-mails that are designed to engage. You can encourage your contact audience to subscribe by using attention-grabbing texts, images, buttons, emojis and colors.
It is also possible to make them subscribe by choosing buttons in colors that will activate the sharing instinct.
Do Not Forget to Add Subscription Forms to Your Blog Posts
Including blog posts in your e-mail marketing activities is one of the most important strategies that add value to users. Users who visit your blog page will definitely want to get more information from you.
You can embed subscription forms into your blogs for the visitors who get information about your products, services and content by reading, and encourage them to regularly contact you.
You Can Increase Your Subscribers by Using Pop-ups
Pop-ups, with your brand’s logo, color, slogan and information, which attract visual attention and tempt users by promoting value, are among the important methods that will capture your target audience. It is also possible to increase the number of your subscribers by combining visual and textual content you use with the pop-ups which will create an urge to subscribe.