If your company has just taken its place in the industry it is naturally expected that you spend most of your time, effort and budget on marketing. Doing this will help you to reach out to some potential clients or customers, and if you are successful, people are...

One of the most important targets of social media campaigns is to lead a brand’s account’s followers to commit engagement. Engagement in digital marketing consists of actions such as customers liking or sharing the posts, or leaving comments under them. The most known...

Valentine’s Day is a rare opportunity for companies to let them reach their digital marketing KPIs. People tend to spend quite a bit of money for this day, which makes it perfect for launching campaigns to urge the customers to purchase and to increase sales. A...

Transactional emails are emails automatically sent to the subscribers, triggered by certain actions. Order notifications, confirmation emails and general notifications are all examples of transactional emails. Transactional emails’ purpose is to notify the users about...

Email marketing has always been one of the strongest tools in the digital marketing arena and one of the advantages of it is the fact that being perfect for both large and small of medium-sized companies. Emails are the most stable and trustworthy solution for...

Email marketing has always been one of the strongest and most effective tools of the digital marketing scene, and a favorite for brands, no matter which industry they are in. Email marketing helps brands find new customers, have the opportunity to explain their...

Email marketing is known as one of the oldest and most vital pillars of digital marketing history. With its low cost, the potential to reach large audiences, the opportunity to deliver your message with clear and detailed sentences compared to the short and instant...

While digital marketing consists of quite a few different channels to work with, the majority of people think of social media when the subject is mentioned. But contrary to that reflection powerful campaigns with successful results can be executed through the other...

Due to the high efficiency it offers to brands, it is very important for you to be successful at e-mail marketing which is highly preferred by marketers in order to develop an efficient marketing strategy. Whether you are a beginner or an expert in email marketing,...

One of the parts that everyone who does e-mail marketing frequently encounter is the campaign preview text, the pre-header part with its international name. The pre-header is a kind of subtitle under the subject of the email you send, and it is the most effective area...

It is an undeniably important strategy to have a large list for any brand that wants to increase sales rates when doing email marketing. Of course, it is very valuable for brands to expand and grow their lists to be successful in e-mail marketing. However, it is much...