During certain times of the year, people are more inclined to make purchases, and Christmas is one of those prime times. With the excitement of preparing for Christmas and the holiday rush, people’s needs increase. Consequently, individuals pay close attention...
Growing your 2024 email list is important to increase the effectiveness of your email marketing strategy and reach potential customers. Analyze Your Email Metrics Develop new strategies in email marketing by analyzing your email metrics. Open rates indicate the...
There are many ways to increase open and click-through rates, which are among the most commonly used metrics for measuring the effectiveness of email marketing campaigns. Comply with CAN SPAM Rules Get clear and explicit consent from your subscribers before sending...
Click to Open Rate (CTOR) is an important metric for email marketing or digital marketing campaigns. CTOR is obtained by calculating the open rate, which is the number of people who opened an email, and the click-through rate, which is the number of people who clicked...
Gamification, a strategy in email marketing, involves gamifying campaigns to make them more attention-grabbing and increase sales through more incentivized practices. Engaging campaign content, interactive elements such as contests or sweepstakes, and offering rewards...
