It is the name given to the natural visitors of a website who come from search engines without advertising or spending money. This visitor traffic is also defined as visitors from a search engine such as Google or Bing. A site with high organic traffic ranks well in search engines and gains organic traffic.
Organic traffic is a concept that has emerged with the concentration of websites and especially e-commerce. Brands and website owners organize paid ads, Search Engine Optimization (SEO) studies, or social media ads to attract website traffic. However, the weakness of natural search engine traffic prevents companies from gaining success. Organic traffic means that users visit their websites because of SEO studies and websites appearing in search engines. Organic traffic requires good attention and self-sacrifice.
In Google Analytics, this traffic is handled separately from all other traffic values, including referrer, direct, social, paid search, and email. Browsing your organic traffic values is important to understand how your site would function without ads and other campaigns. Analyzing organic traffic provides to identify the lack of your site and digital strategy.
How to Get Organic Traffic?
Producing content using keywords you will prepare for the products or services your company offers to its customers and making arrangements in accordance with SEO studies allows your website to appear in front of users. In this way, organic traffic is provided. However, this process is not done so easily. In addition to SEO-compatible content, much SEO support work must be done. This process can be challenging for companies. Thus, it is necessary to be patient and constantly work. In this direction, your website should be producing content continuously and permanently. In this way, natural traffic can be provided. Here are tips to provide Organic Traffic;
- You should prepare blog posts containing these words by analyzing keywords related to your industry and your competitors.
- The content you prepare should be for users, not search engines.
- Make sure to fix your site’s technical SEO insufficiency.
- Optimize your site speed.
- Make your site compatible with different devices.
- Try using text, video, or PDF content to keep users on your site.
- Optimize the link and category structure in an easy-to-understand way so users can navigate your site easily.
Is Organic Traffic Important?
Search algorithms receive positive signals. Organic traffic has a low bounce rate. There is an increase in the number of pages per period. None of this is possible to get from social media or paid traffic.
It creates new business opportunities. If you are not a big brand, your brand can’t survive only with awareness. By taking place in the search results, especially the local ones, you can meet potential customers looking for your products and services.
It has an accessible structure. For small businesses and start-ups, the budget may be limited. You might not want to invest too much in paid campaigns. But you can quickly start gaining domain trust and ranking with organic SEO.
It is a strong foundation. If your site can be in keywords with less competition, you can use your existing advertising efforts in hard-to-reach spots. Thus, you can reach the hard-to-reach spots with advertising solutions.
When planning an organic traffic strategy, you should not neglect to take into account regular searches and voice searches. Many places need to pay attention to optimizing voice search, from stores to restaurants to larger brands.
What are the Differences Between Organic Traffic and Other Traffic Sources?
Organic traffic refers to visitors to your website through search engines. Other traffic, on the other hand, shows the people who access your site by entering your website’s URL address into the browser.
Before classifying as organic and other traffic, you should have information about the factors that cause this traffic. Such sources are examined through Google Analytics and similar web analysis platforms, and you can determine your website’s flowchart and algorithm according to the data obtained.
How to Increase Organic Traffic?
You might be thinking about what you can do to increase organic traffic. Almost everyone will run after paid traffic. Many factors concern your ranking. Search signals are constantly changing. If you want to get off to a good start to rank and have organic traffic, you can pay attention to the following points:
Keyword strategy: You should invest more in keyword research. You should evaluate SEO opportunities for your existing content and new content. Algorithms use keywords in many different ways. You should help search engines to include your site in the rankings by helping them in this regard.
New content: Search engines are eager to highlight new, quality, and appropriate content. This willingness will help you in the competition between you and your competitors. You should create new content around keywords. By creating content, you should emphasize quality.
User experience: Speaking of quality, your site needs to send quality signals holistically. You should use the data you get to improve the user experience. The availability factor includes load time, site structure, and navigation. You should also include values such as bounce rate, pages per session, exit rate, and time on site.
Backlinks: Your strategy here should be to get links from the sources that the target audience visiting your site spends time with. The more quality and qualified sites link to your site, the more reliable your site will be. This state of trust means you can rank higher.
Social signals: Although social media has a separate traffic segment, your ranking is affected by various social media assets. These include shares, interactions, comments, and account activity.
Competitive analysis: You should always review your competitors’ organic traffic status and keyword strategy. You should use all data obtained during these reviews to your advantage on your site.