It is the process of obtaining e-mail addresses from prospective or current customers, to have their consent to access their information, through e-mail forms, forms on the website or special advertisements in order to have a large and efficient e-mail list, which is one of the components that greatly increase the success of e-mail marketing campaigns. Thanks to this consent, the e-mails sent to the recipients can be delivered to the target audience efficiently without being marked as spam.
