It is the use of e-mails to acquire prospective and current customers or to perform any other type of conversion. Newsletters, events, marketing offers and announcements are different types of e-mail marketing.

E-mail marketing is a type of marketing in which businesses prefer to convey their newsletters, informative texts, offers, announcements, campaigns and event messages to their target audience via electronic message in order to acquire prospective customers and and to reach existing customers for higher return.