by Doption | Oct 20, 2023
It is the process of building sustainable relationships with potential customers. Cultivating structured relationships with prospective customers is particularly important when the customer is not yet ready to purchase a product from the company.
by Doption | Oct 20, 2023
by Doption | Oct 20, 2023
It refers to tailoring services or products to fit the characteristics of individuals. It involves data collection related to web browsing history, cookies, and location information. Companies use personalization for customer satisfaction, digital sales, marketing...
by Doption | Oct 20, 2023
It is a process where digital advertising inventory is automatically bought and sold. Demand-side platforms (DSP) on the demand side enable advertisers to purchase and manage targeted advertising. Supply-side platforms (SSP) automate publishers’ ad inventories....
by Doption | Oct 20, 2023
