Email marketing lets you stay in touch with your customers and build strong bonds. We recommend that you do not underestimate this old but effective strategy. If you don’t know enough about the benefits of email, let’s list a few for you: Email helps improve your brand awareness. It improves your sales and allows you to retain your customers. That’s not all. It also provides you to conduct surveys and drive traffic to your website.
In a survey on email marketing, 59% of people said that emails influence their purchasing decisions. Considering this rate, it is very essential to send professional emails to customers. You show them that you value them with your personalized emails as well as your content message. That’s why you should check the 6 items below before clicking the email “send” button.
Broken Links
Large or small businesses want their customers or audience to click on links. Broken links redirect the client to a 404 Error page as links not working. This may be the last thing a brand wants. Noticing this error after sending your emails will cause problems with your email delivery. However, the ISP (Internet Service Provider) may send your emails with broken links to spam. As a result, you won’t be able to find out how many of your customers are interested in your content.
Forgotten Links
If the issue is to create an effective strategy, emails must be handled in the digital space. However, some points should be considered while creating an email. One of them is links. Adding links to email content can support your customers to spend more time on the site. Therefore, you should make sure that you do not overlook this detail before pressing the submit button. When the web page is mentioned in the e-mails, adding a link instead of the name of the page greatly facilitates the work of the customers.
Typos
Typos can occur as a result of the slightest carelessness and can be overlooked. While it may seem like an insignificant detail, a single misspelt word can sometimes damage your brand reputation. Especially, frequent mistakes can shake the trust of your customers in you. Let’s say you sent an email to your customers and they noticed a spelling and grammar error in your content. What do you think spelling mistakes cause? There are two possibilities; they may disconnect from your brand or you will lose some respect.
So, before sending your emails, leave a catchy message with proper grammar in the subject line to make a good impression on your reader. Also, make sure you don’t make any typos in the Email body and Call-to-action (CTA) and closing sections.
Distorted Images
Images play a key role in marketing. We can say that marketers also agree on this issue; 52% of them emphasize that visuals are very important to their strategy. Therefore, we recommend that you check that the images are of good quality before sending your email. Low-quality images cheapen your brand. You should pay attention to this issue in order not to create an unreliable brand in the eyes of customers. You can show that you are professional by using high-quality images for your brand to appeal to your target audience.
Color Issues
Colors have an undeniable power to trigger emotions and thoughts. This is why you need to make sure you use the right colors in your emails. According to the results of the research, colors take place on the top in the purchasing process for 93% of customers.
In the right amount of background, the white color matches perfectly with other colors and evokes optimistic feelings on the opposite side. Blue inspires confidence and represents the power of love. But if your campaign is about food, this color is not for you. Green, the color of calm and serenity, blends perfectly with sports products or eco-friendly products. If your campaign is about luxury and prestige, you can use black. You can choose black for your car brand, watch brand, phone brand or other prestigious works. Be careful to use each color correctly without overdoing it. If the colors you use in your e-mail are not compatible with your campaign, you should change them without pressing the button.
Web View Option
Customers can receive dozens of e-mails even during the busiest moments of the day. They can review your mail from their phones or computers, depending on the situation. According to statistics, 41% of email views are from mobile devices, while 39% are from desktop devices. Therefore, always offering your customers an additional opportunity can improve conversion rates.
By using email automation, you can deliver your messages to your customers at the right time. With euromsg express, you can quickly create your e-mails with the color, size and images you want and bring them together with your customers.
