Digital marketing is a marketing method that promotes products and services electronically, which is more advantageous and more preferred than traditional media. Basically, digital marketing is any marketing product or service that includes electronic devices. There are many types of digital marketing, the most important of which are website marketing, search engine optimization, client portal, content marketing, PPC advertising, social media marketing, email marketing, video marketing and affiliate marketing. In short, it is in the field of digital marketing to evaluate every area that can be accessed with an internet connection for advertising and sales strategies.
What Are the Differences Between Traditional and Digital Marketing?
In the traditional marketing approach, tools such as printing, television and telephone are used, and their area of influence is limited. Digital marketing differs from traditional marketing in terms of cost, communication, time, scope, usability, experience delivery, employees and language used. Digital marketing appeals to a wide audience anytime, anywhere, with more affordable budgets compared to traditional marketing. While there is one-sided communication in traditional marketing, there is mutual interaction with the target audience in an interactive environment in digital marketing. In digital marketing, there are many channels that appeal to different internet users and a more friendly language is used. While traditional marketing is more instructive, digital marketing is innovative, informs while entertaining, and provides a rich experience.
What Is a Digital Marketing Strategy?
The success of online marketing activities also depends on a good digital marketing strategy. An online Digital Marketing Strategy marketing strategy helps you grow your company by driving more valuable traffic to your page and gaining more leads that convert to conversions. A marketing strategy is a plan to achieve the goal (or objectives) associated with certain marketing activities. A digital marketing strategy, on the other hand, helps your business achieve specific digital goals through online marketing channels.
What Are the Advantages of Digital Marketing?
- Digital marketing includes extremely easy and fast methods compared to traditional marketing.
- It allows you to find new markets globally.
- A properly planned digital marketing campaign can be carried out at a much lower cost than traditional marketing methods.
- It allows you to use personalized marketing tactics that allow you to bring different offers to different audiences and target the right audience.
- Since it offers traceable and measurable data, you can see the returns more clearly thanks to detailed analysis.
What Does Digital Marketing Cover?
We can list the digital marketing methods in general as follows:
- SEO (Search Engine Optimization), SEM (Search Engine Marketing)
- Content Marketing and Automation
- Influencer Marketing
- Data-Based Marketing
- E-Commerce Marketing
- Social Media Marketing and Optimization
- Email Marketing
- Display Marketing
- E-Books, Mobile App and Games
- Marketing to non-internet, smartphones (SMS, MMS, Calls)
- Online Behavioral Advertising
- Affiliate Marketing
- Mobile Marketing
Some digital marketing methods in detail:
What Is the SEO (Search Engine Optimization), SEM (Search Engine Marketing)?
SEO is the name given to all the work done to rank sites or pages in search engines such as Google and Yandex. On the other hand, SEM is the process of getting paid advertisements through search engines. SEM, which is a study to increase brand awareness and brand value, is also very important in terms of developing the customer base. You can also increase your traffic instantly with SEM studies. SEO studies, also known as Search Engine Optimization, are free studies unlike SEM. While SEM covers advertisements for a certain budget, SEO studies are studies to achieve a permanent rise in certain keywords.
What Is Content Marketing?
Content marketing is a marketing approach that focuses on the permanent production and distribution of valid, valuable, engage and generate profitable customer action. With Content Marketing, an effective and continuous content sharing is aimed. It is also one of the goals to influence customers through compilation and to establish sustainable bonds with those customers. Content marketing is based on the idea of changing and improving customer behavior.
What Is Influencer Marketing?
Influencer Marketing is a marketing strategy that various companies use today’s social media tools to advertise and deliver their products to their users. In influencer marketing, well-known people on social media, called Influencers, agree with brands and promote certain products. Instagram, which is one of the most common social media tools recently, is also one of the applications where Influencer Marketing marketing technique is used the most. In addition, Youtube is one of the websites where product promotion is frequently made through influencers.
What Is the Data-Based Marketing?
It is the process of collecting, consolidating and processing relevant customer data stored in a company’s existing database in a systematic approach. It is possible to categorize database marketing in two basic ways: Consumer-based data-based marketing and business-based data-based marketing.
What Is the E-Commerce Marketing?
E-Commerce marketing: It is the name given to the advertising and promotion activities of individuals and institutions that market their products and services to their real customers in the virtual market formed in the internet environment. In e-commerce marketing issues, digital marketing specialists and advertising and consultancy firms can guide.
What is Social Media Marketing?
Social Media is an area where the importance of brands increases day by day and serious investments are made in this sector. Social Media Marketing is among the platforms where the most effective marketing activities take place in today’s digital world.. Social Media Marketing is the name given to methods such as promoting a product or a service on social media networks, advertising, increasing brand awareness. It is a marketing method in which transactions are carried out. All in all, all marketing strategies made via social media platforms or sites are called as
‘Social Media Marketing’.
What Is the E-Mail Marketing?
E-mail marketing means targeting consumers via email to increase sales and customer loyalty, build brand loyalty, find new customers, promote products or services, or communicate important information. Compared to other marketing options, email marketing is a simple, inexpensive, and effective way to advertise and increase sales.
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