What Does Marketing Automation Do?

17/03/2022 | E-mail Marketing

Customizable digital areas and ever-accelerating flow require e-commerce sites to update their marketing understanding. For effective marketing in e-commerce, personalization and speed must come together. Engaging in accessible marketing channels is essential for broader audience targeting. The easiest and most efficient way to progress the said process is only possible with marketing automation. So what is marketing automation that can be beneficial for e-commerce sites?

Marketing automation refers to all software that can divide customers into audiences by behavioral and demagogic qualities, create customizable marketing messages tailored to these audiences, and send the created messages collectively through all preferred channels. In other words, marketing automation generates more leads the more you automate your agreement to the deal and accurately measure marketing success software that helps marketing and sales platform. Both marketing teams and sales teams use marketing automation. Although this technology decouples the two, marketing and sales teams use marketing automation differently.

Marketing automation helps companies with their marketing strategies. Here’s what you can do:

  • Marketing automation creates demand. Lead generation is the process of collecting information about potential customers related to those who may be interested in purchasing a company’s products or services and engaging them with relevant, helpful marketing content, such as a step-by-step guide.
  • Creating prospective customers is just the beginning; managing them is an important step to guide interested customers through the marketing funnel until they are sent to sales teams. Manage leads with marketing automation. This step includes mass segmentation, leadership qualification, and nurturing of leads.
  • Create and manage e-mail marketing campaigns. An effective e-mail program can differentiate between closing more opportunities and letting hot customers slip through the cracks. You can create dynamic e-mails, use various testing to see which content works best, and set up triggers to automate e-mail delivery at the right time.
  • Build sales and marketing teams. Marketing automation can bring sales and marketing teams together to make their efforts more efficient and practical. Sales teams, for example, can present marketing-approved drip campaigns to leads. In contrast, marketing teams can see how their tactics increase sales through integration with CRM (Customer relationship management).
  • Key stakeholders would like to see the impact of marketing on revenue. Marketing automation platforms can help you check the status of your funnel at a glance, easily report campaign performance, and more.


How to Start Marketing Automation?


Starting marketing automation may seem daunting, but don’t worry. To begin the marketing automation journey, you need to follow these five steps and answer these questions.

Determine the purpose of your marketing efforts!

  • Do you focus on generating leads and filling your sales pipeline?
  • Are you trying to open a new market?
  • Are you focused on renewals and current accounts?

Search for use cases in the industry.

  • How has marketing automation worked for other similar businesses?
  • How do they use a platform to achieve their overall marketing goals?

Talk to your sales team.

  • What are the automation needs?
  • How can they be more efficient?
  • How can marketing communicate better with sales?
  • Are there any gaps in the lead transfer process?

Talk to your C-Suite.

  • What metrics should you use to track your performance and revenue goals?
  • Is it different from the metrics you use?
  • Where do the leading performance indicators of marketing coincide with the KPIs (key performance indicators) of sales?

Think about your long-term goals.

  • Is your marketing automation platform adaptable?
  • Is your Marketing automation platform versatile and flexible?


What are the Marketing Automation Tools?


This situation directly affects the performance of your e-commerce site and transforms your brand as profit and prestige. Thanks to the marketing tools that can be used as automation, you can improve your communication with your current and potential customers and increase your interaction. Marketing automation tools offer e-mail marketing, social media marketing, request and form feed, ad campaigns, and analytics. Among the most preferred are the following tools:

  • Customer.io
  • Marketo0
  • HubSpot
  • Pardot
  • AdRoll
  • Contact
  • Constant

Marketing Automation Strategies


Using marketing automation alone may not have enough impact. To achieve more successful results, you should follow a path consisting of several different strategies. Here are seven crucial marketing automation strategies that will make your digital marketing work more efficient for your e-commerce site:

  • Utilizing customer forms in e-mail threads.
  • Creating automated and personalized e-mail processes.
  • Using dynamic content.
  • Preparing segmented lists.
  • Sharing customer data between departments.
  • Provide relevant content support within the funnel.
  • Examining the strategies of brands that are successful in marketing automation.


What Problem Does Marketing Automation Solve?


Digital marketing automation, which eliminates the difficulties and limits of traditional marketing strategies, is one of the most effective solutions to many problems in the process. By solving the problems and increasing the conversion and return rate, it becomes possible to get more profit from your e-commerce site.


Why Use Marketing Automation?


  • Marketing automation allows you to maximize efficiency from digital marketing activities.
  • You can take advantage of all the dynamics without any problems and manage the processes quickly.
  • Regardless of how you appeal to your current and potential customers, it is also possible to find software to execute the appropriate strategies.
  • It reduces costs in the long run.
  • Increases sales by providing access to buyers with high purchasing potential.
  • Marketing automation allows for campaign diversity.
  • It creates new and specific target audiences.
  • Marketing automation Saves time.
  • It reports marketing results more clearly.

You have learned step by step what marketing automation is, how it is made, by whom it is used, how to start marketing automation, and marketing automation strategies. Now you have quite a lot of information about marketing automation. What’s next?



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