What is Email Spam Score? How to Optimize?

5/05/2022 | E-mail Marketing

What Is Spam?


Unsolicited mass email, often sent in bulk to a list of people, is spam. It can include various fraudulent and misleading messages, such as those related to lottery scams or computer viruses.

It’s usually a good idea to send an email to a list of people, as they may have great potential for your business. However, since some of these people did not permit you to contact them, it would be considered spam.

In January 2021, around 45% of the world’s email was spam. This means that we are constantly being bombarded with potentially harmful and fraudulent messages. Fortunately, with the help of spam filters, we can keep our inboxes protected from these threats.

Spam score; Developed by SEO and software company Moz in 2015, it is a scoring system that indicates the likelihood of your website containing spam and its credibility.

In fact, Google does not use spam scores when ranking your site, but the standard features of sites penalized or banned by Google are decisive in Moz’s scoring system. So your site’s Moz spam score lets you know if Google likes your website.


Spam score;

Sites between 1% and 30% are low,

Sites between 31% and 60% are medium,

Sites between 61% and 100% have a high spam score.

Sites with a spam score greater than four are called “spammy domains”. If a site has a spam score of 5 or 6, the owner should take this as a warning.

If a site has a spam score of more than 7, it can be penalized by Google. He may need to change his SEO planning or even the domain name.


How to Reduce Spam Score?


To a site; Linking from authoritative sites that do not have a high spam value will lower the spam score. If a site receives many links from sites that Google does not find reliable, it increases its spam score.

Those who want to lower their spam score should avoid anything considered questionable, such as creating too many links on the same day.

It is recommended not to link to your site excessively from other sites because too many external links will also question your site’s backlink structure.

If you are recommended by a reliable and reasonable number of sites, you can lower your spam score. Linking to your site from too few websites also increases the spam score.

You can lower your spam score by paying attention to the age of your site and the number of content. If a large site is 2-3 years old and contains around 400 articles, it gets very few links; Moz algorithm and search engine bots consider this site not to have quality content.

Not only the backlink structure but also the link text, that is, the linked text, is one of the details that should be considered to reduce the spam score. Links with a brand name can hurt SEO rankings.

Having too many external links can increase your spam score. To reduce the spam score, In a 1000-word article, it makes sense to link to a site with a spam score of less than 4 and be accepted as an authority.

The Google algorithm perceives short texts as insufficient, weak and low-quality content, so you can lower your spam score by offering satisfying, solid and quality content on your site.

Websites with very few pages can be detected as spam. If you want to lower your spam score, make sure that the number of pages your website has is not too low.

To lower your spam score, you should check that every single article on your site does not contain an excessive number of external links.

Google; It does not like sites that are not associated with mail or social media information and considers them spam. If you have contact information on your website, you have taken a step that lowers your spam score. In fact, having a LinkedIn account causes your site to be perceived as reliable.

In order for your spam score to be low, your site; It should not contain more HTML code than text.

For your website, It’s essential to choose a short, easy-to-remember domain that won’t be perceived as spam, rather than domains that Google dislikes.

Extensions such as .info, .loan, gq, .cf, .ga, .ml, .tk, .work, .organic, .men, .cc, .pl are also often misused by spam sites, so you should be careful when deciding on your domain name.

Blogs with a few internal links in their posts are also marked as spam. For this reason, you should check the link structure of each article and strengthen your internal link structure as you add new publications.

For a low spam score, your website domain should not contain numbers and dashes (-). It is also essential that many vowels or consonants are not placed side by side in your domain name.

Your website should not contain many external links in the menu, footer, and sidebar sections.

You should also make sure that the URLs on your site look natural, are not filled with keywords, and do not contain strange characters.

You should not use illegal, violent words, links and content that should be avoided.

You should avoid excessive keyword use, stolen content, and inappropriate rel=canonical tag.

It would help if you avoided meta tag descriptions, titles, and URLs that are too long or too short or too long meta keywords tag descriptions.

Lack of features like Google Font API and Google Tag Manager is common on spam sites. You can pay attention to such details for a low spam score.

If your site has an SSL certificate, it wouldn’t be surprising if your spam score is low.

To prevent your website from being blacklisted, you should frequently check your website’s spam score.



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