The first rule of having a successful e-mail marketing campaign is to build a diverse e-mail list. Even though there are many approaches to building a diverse e-mail list, we recommend you to create an organically growing e-mail list that is developed step by step.
It’s surely a legal obligation to get your potential subscribers’ consent when creating the diverse e-mail lists we mentioned. In this journey that will lead you to successful e-mail marketing campaigns, we have compiled approaches for you to apply for the consent of your prospective subscribers or customers and make them a member of your e-mail list.
Create Forms for Your Web Site
These forms, which many of us encounter on the websites we visit, can become one of the most important resources for creating e-mail lists when used correctly. When placing these forms on your website, you should pay attention to positioning your e-mail subscription forms at a prominent point on your site and to make the form button attractive. Your users shouldn’t struggle to find an e-mail subscription form on your website, on the contrary, they must find themselves filling it as soon as they enter the site, even if this was not their initial purpose. The next thing you need to pay attention to is that the form you create is briefly outlines the essential points. We recommend that you do not request any information other than name-surname and e-mail addresses from your customers. Otherwise, your customers may find the form too long to fill or may have concerns about privacy issues.
Publish The Forms You Create Not Only On Your Website But Also On Other Channels
You should not use the forms you create only on the home page of your website. Using the forms you create only on your website may be overlooked by your users or they may not consider filling it as a priority. We recommend you to include your forms in many channels as we will further mention in the rest of our content.
Include Your Forms in the Pop-ups
You can attract the attention of your customers with your website pop-ups that you display at the right time, and direct them to the subscription form with the link you place on the pop-up. The most important point here is paying attention to the timing of your pop-ups. If you display the pop-ups randomly, it can disturb them and even if they were to fill out the form, it might discourage them. We advise you to determine the right time for your users, taking their behavior into account.
Your Forms Can Also Be On The Action Screens Of Your Users
You can include the subscription form in the transactional e-mails you send about order information, invoices, other order-related issues or on the payment screens of your website and thus keep your customers informed. This is how you can keep reminding your customers of yourself and encouraging them to fill out the form.
Give Your Users Privileges
Finally, we would like to talk about a very effective method, the privileges you will give to your customers if they subscribe to your e-mails. The discount or service opportunities you will provide should your customers subscribe, will significantly increase the rate of your customers filling out the form and your e-mail list will grow considerably. In this win-win situation, both your customers and you will get what you want.
You Can Enlarge Your E-mail List with Effective Social Media Use
You can use your social media accounts to grow your e-mail list as well as their existing functions, what’s better is you do not need extreme measures for this. By sharing your e-mails sent to your subscribers on your social media accounts as “Have you seen our last e-mail?”, you can attract the attention of your current subscribers to your content and show your prospective subscribers what awaits them when they fill out the form.
Make Sure You Include the Links of Your Forms in Your Social Media Accounts
We recommend that you not only include your e-mail content in your social media posts, but also direct your followers to fill out the form with the link you attach to your posts, as well as including the link of your form on your social media profile. In this way, you can prevent possible overlook.
Never Skip Benefiting from the Offline Channels
If you are organizing an event or a seminar, or if you are a participant or a sponsor of these events, you can add the people there to your e-mail list. You can either collect the needed information one by one with their consent, or make them a part of your e-mail list with the QR code you place in your written and visual resources.
Don’t Let Your Stores Be Merely Your Areas of Sales
Apart from all these, you can also use this tactic in your store. Similarly, you can place QR codes in your packages or in the corners of your store where written or visual materials are placed, allowing your customers to go to a landing page containing information and then to the form page. By using this tactic, you can both improve the customer experience and allow them to fill out your forms. You can check out our content on how to keep your e-mail lists organized.