What are Hard Bounce and Soft Bounce?

3/03/2021 | E-mail Marketing

In the process of sending an e-mail, Bounce is the status when the e-mail server of a business or Internet service provider does not accept the e-mail sent to a specific e-mail address. Bounce status is divided into two as hard bounce and soft bounce.
Soft bounce is a temporary state depending on the recipient’s server at the time of sending. Soft bounce status may change into being transmitted over time.
Hard bounce, on the other hand, is a permanent condition and indicates that your recipient’s e-mail address is invalid. For this reason, you should not resend e-mails to your hard bounce recipients. In this case, removing the hard bounce members from your lists will help you use your transmission limit more efficiently and to prevent invalid members from occupying space in the member quota.
In the details of your e-mail transmission reports in euromsg express, the “Invalid” status information means it hard bounced, and “Not Reached” status information means it soft bounced.

What is Hard Bounce?

Hard bounce is a permanent status of your recipient member, usually indicating that the e-mail address is invalid and the server has permanently rejected the email. When you send an e-mail to a member who experienced hard bounce, it will cause your Internet service provider to be blacklisted, so your next e-mail to a member who experienced hard bounce will be blocked by the system.

What is Soft Bounce?

Soft bounce is an indication that the problem with your recipient member’s e-mail address is partially temporary. It indicates that the e-mail address is valid but the server rejects the incoming e-mail.
Since the status of the e-mail that you have sent to your recipient member who experienced soft bounce can change and get delivered, the following 2 e-mails you have sent will also be transmitted by the system to the member who experienced soft bounce. While this sending process, if the status of the recipient member is determined as soft bounce, the system marks this recipient member as hard bounce and your subsequent e-mails do not get sent to that member. When you send an e-mail to a member who experienced hard bounce, it will cause your Internet service provider to be blacklisted, so your next e-mail to a member who experienced hard bounce will be blocked by the system.

Hard Bounce and Soft Bounce Codes with Explanations

KodTypeExplanation
500HardInvalid Address
510HardUnknown User (Invalid Address)
511HardUnknown User (Invalid Address)
512HardUnknown Domain (Invalid Address)
515HardWrong e-mail address (Invalid Address)
516HardMailbox Has Been Moved
520HardInvalid Address
524HardE-mail list expanding problem
532HardSystem does not accept network messages
540HardWrong e-mail address (Invalid Address)
544HardNo MX record found for the relevant domain.
546HardRedirect loop detected
550HardNon-existing e-mail address (Invalid Address)
551HardNon-existing e-mail address (Invalid Address)
553HardRequested action is not taken / Invalid mailbox
555HardSyntax (Incorrect character) error / Invalid address
513Hard/SoftIncorrect e-mail address (Invalid address) / Sender needs to verify the address.
521Soft/HardMailbox is disabled, not accepting e-mail. / Mailbox is inactive
530Soft/Soft/ HardAuthentication is required/ Blacklisted / Invalid member address
554Soft/HardOperation Failed, Firewall blocking / Invalid address by Yahoo
421SoftService unavailable – Connection time out
450SoftSender Domain not found
451SoftSender Domain not found – Configuration error
452SoftInsufficient system space – Insufficient system memory
517SoftInvalid sender address (Spf authentication or MX record)
522SoftMailbox is full (Quota)
523SoftMessage length exceeds administrative limit (Unable to accept message)
541SoftAccess denied – Cannot get through the anti spam program
543SoftSpam suspected, blocked
552SoftMailbox limit exceeded
560SoftService denied
570SoftOther or unspecified security status
571SoftTransmission is not authorized, message denied
572SoftDenied transmission to inactive e-mail address
577SoftMessage integrity error – Message cannot be accepted

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